AD Check

My first post.... Not really the most imaginative... But definitely something which can be extended with sequels for some time with a complete lack of imagination!!!

Given the complete lack of creativity on the TV these days and given my obsession with good ads, my first post is going to be the good ads that I have seen recently and also about ads that haven't worked for me!!! And I want to stick as far as possible to Indian Ads [God Knows that if this Blog lasts for more than a year and I have more posts on Indian Ads, I might be considered an expert and might get paid for positive reviews :)]

The ZooZoos have ruled the Indian TVC space for sometime now... But here is a look at some of the Campaigns that have worked for me over the last week:

The Reliance 3G ads:

Everybody has been climbing up the 3G space right now... Starting from the "Rajni" ZooZoo from Vodafone to the irritating 3 AB Jrs of IDEA... But the recent Reliance Ad seems to have broken the otherwise stronghold that Vodafone had created with their "Roobaroo" performance ad and the doubt creating "I'm a little Tea Pot" ad!!! Both ads work for their discontinuity!!! If you as a viewer were engrossed with something else when a Commercial Airs your attention would automatically be diverted to the TV when these commercials are being aired!!! Purely because you think that there is something wrong with either your connection or your TV.... And there in lies the Genius of the Creative Team!!! Hook you and then communicate!!! and the advantage of 3G has been communicated brilliantly in both ads and the Story Board would reflect that this issue of "Disconnectivity" has been way better explored by Reliance's Agency than IDEA's.... albeit they have been a tad late in releasing it!!!

MOM & ME:

Who said that the concept of "Kids and Dogs" has stopped selling products these days??? Not true... Especially when the product is supposed to cater to Moms to be.... (They can sell even otherwise ---- Refer to the above mentioned "I'm a little Tea Pot" Ad by Relaince)!!! This ad works for me because you have the recently "became a Mom" Tara Sharma with a Kid (not sure if it is actually hers) running through a shop!!! But in this case it is not the creative team as much as the Studio Team that should take the credit for this ad!!! The ad works purely because of its execution!!!

Parle - Hide & Seek MILANO:

This ad with Hritik (with a million 'H's to his name he will still be the Indian item Male with a huge cleavage) really did not work for me.... Unfortunately I think the Client has spent a huge amount on this ad.... (S)He could have saved that money and by just production costs could have funded a brilliant BTL initiative!!! The Spartan settings and intrigue created initially in this ad are completely ruined by the Creative Team trying to get Hritik Roshan to do something he is not good at --- Acting!!! Hritik has a tough time doing the afrore-mentioned On-Screen and comedy needs good actors!!! Unfortunately Hritik is not and as a result this ad falls flat on its face and is nothing more than a tick mark in the Brand Managers performance appraisal!!! Point is, when you are spending a lot on a celebrity, might as well use them for what they are actually good at --- Hritik's a good looking guy, use him for that, use him to dance (the earlier ad did it and it wasn't great but it wasn't a let down) ---- Case in point being Panasonic and their use of Katrina Kaif!!! They don't expect her to act!!! They expect her to look good in front of the cameras in their ad, and she does a brilliant job of it, hence, the Ad works!!!

Cheers!!!